IN THIS ISSUE
Market Focus Special edition | MAY 2018
To appeal to the ever-changing needs and demands of busy modern shoppers, packaging manufacturers have to be willing to move away from traditional materials, formats and features in order to stay relevant in the eyes of consumers.
In this issue of Inside Packaging Market Focus, we examine whether plain packaging is an efficient deterrent against the consumption of certain products and investigate how innovations in smart packaging and simple packaging focused on environmental friendliness are reshaping consumer perceptions of brands and products.
In other news from GlobalData, we take a look at the recently launched Fleck Weg! Push & Wipe stain removal wipes packaged in handy individual pod to help consumers tackle stains while on the move and explore the growing popularity of personalised luxury items, particularly in food and drink categories where the trend has gone from strength to strength.
Plus, we find out more about an unusual tube format used to house Eattube cheesecake in Russia, which is similar to those used for toothpaste and personal care products, and discover how clever solutions can add value to toiletries and hygiene products.
Read on for all this and join the conversation on Twitter.
Eloise McLennan, editor
To appeal to the ever-changing needs and demands of busy modern shoppers, packaging manufacturers have to be willing to move away from traditional materials, formats and features in order to stay relevant in the eyes of consumers.
To appeal to the ever changing needs and demands of busy modern shoppers, packaging manufacturers have to be willing to move away from traditional materials, formats and features in order to to differentiate themselves from competitors and stay relevant in the eyes of consumers.
In this issue of Inside Packaging Market Focus, we examine whether plain packaging is an efficient deterrent against the consumption of certain products and investigate how innovations in smart packaging and simple packaging focused on environmental friendliness are reshaping consumer perceptions of brands and products.
In other news from GlobalData, we take a look at the recently launched Fleck Weg! Push & Wipe stain removal wipes packaged in handy individual pod to help consumers tackle stains while on the move and explore the growing popularity of personalised luxury items, particularly in food and drink categories where the trend has gone from strength to strength.
Plus, we find out more about an unusual tube format used to house Eattube cheesecake in Russia, which is similar to those used for toothpaste and personal care products, and discover how clever solutions can add value to toiletries and hygiene products.
Read on for all this and join the conversation on Twitter.
Eloise McLennan
Editor
In this issue of Inside Packaging Market Focus, we examine whether plain packaging is an efficient deterrent against the consumption of certain products and investigate how innovations in smart packaging and simple packaging focused on environmental friendliness are reshaping consumer perceptions of brands and products.
In other news from GlobalData, we take a look at the recently launched Fleck Weg! Push & Wipe stain removal wipes packaged in handy individual pod to help consumers tackle stains while on the move and explore the growing popularity of personalised luxury items, particularly in food and drink categories where the trend has gone from strength to strength.
Plus, we find out more about an unusual tube format used to house Eattube cheesecake in Russia, which is similar to those used for toothpaste and personal care products, and discover how clever solutions can add value to toiletries and hygiene products.
Read on for all this and join the conversation on Twitter.
Eloise McLennan
Editor