CONTENTS

MARKET FOCUS SPECIAL EDITION | may 2018

Tobacco:

IS PLAIN PACKAGING AN EFFECTIVE DETERRENCE?

Rumours that plain packaging may be introduced to food and drink products has turned attention to their actual efficacy 

1

Smart and simple packaging innovations 

Interactive and recyclable packaging innovations are changing the way that consumers see brands and products 

2

Stain remover pops up to save the day 

A new pack format for stain remover wipes is making it easier for busy consumers to tackle spills on the go

3

Personalised packaging on the rise

How can brands tap into the growing popularity of personalised luxury packaging in food and drink products? 

4

Let them eat (cheese)cake 

Cheesecake it is not well known for its portability, but a new pack format in Russia may be about to change that

5

Adding value to toiletries and hygiene products

How can eye-catching designs and clever solutions create a strong point of difference at retail?

6

Let them eat (cheese)cake 

Cheesecake it is not well known for its portability, but a new pack format in Russia may be about to change that

5

Adding value to toiletries and hygiene products

How can eye-catching designs and clever solutions create a strong point of difference at retail?

6